作为旅游业赖以生存的三大要素之一,旅游服务业因具有着投入少、创汇多、可带动关联产业发展的作用而越来越多地受到关注。海南建设办经济特区以来,旅游行业产业体系已初具规模。海南省建设国际旅游岛作为国家发展战略之后,作为海南省省会城市的海口,其发展也同样面临着前所未有的挑战和机遇。因此,在客观评价海口旅游服务业发展现状的基础上,寻求符合海口市旅游服务业实际发展的对策与措施,具有重要的现实意义。 As one of the three major elements of the survival of tourism, the tourism service industry has drawn more and more attention because it has the functions of less investment, more foreign exchange earnings and can drive the development of related industries. Since the Hainan Special Economic Zone was set up, the tourism industry system has taken shape. Hainan Province, as an international tourism island after its development as a national development strategy, is also facing unprecedented challenges and opportunities as the capital of Hainan’s capital city of Haikou. Therefore, based on the objective evaluation of the current development of tourism service industry in Haikou, it is of great practical significance to seek measures and measures that accord with the actual development of tourism service industry in Haikou.