在趋于白热化的市场竞争中,为了能使企业继续生存发展,各个企业所采取的竞争手段花样百出、复杂多变,有些企业为了利益甚至采用了有悖于商业道德的手段。因此,企业伦理道德的坚持迫在眉睫,尤其是在当前时间经济条件下,企业间合作日益紧密,合作诚信日益重要,企业伦理道德的建设对企业发展及整个市场经济发展的影响更为明显。 In the heated competition in the market, in order to enable enterprises to continue to survive and develop, various enterprises have adopted various means of competition, complex and ever-changing, and some companies even resorted to the interests of the means contrary to business ethics. Therefore, the persistence of ethics in enterprises is imminent. Especially under the current economic conditions, the cooperation among enterprises is getting closer and the cooperation and honesty are increasingly important. The construction of enterprise ethics has a more obvious impact on the development of enterprises and the development of the entire market economy.