论文部分内容阅读
说起标志,可以追溯到上古时代,人们用图腾作为部落或族群的标记,到宋代的时候,中国对于标志的运用已经是非常普遍了,但当时大都是一些图案,并没有形成专门的标志设计体系。直到现代,公共标志、国际化标志开始在世界普及,经过精心设计具有高度实用性和艺术性的标志,已被广泛应用于社会一切领域,对人类社会性的发展与进步有着巨大作用和影响。服装品牌标志自从有了服装品牌,人们在选择服装的时候就有了品牌的概念,为了更好的区别自家的品牌,更好的进行宣传、推广,便有了不同的服
Speaking of signs, can be traced back to the ancient times, people use the totem as a tribes or ethnic markers, to the Song Dynasty, China has been very common for the use of signs, but at that time most of the patterns and did not form a special logo design system. Until the modern times, public signs and international signs started to popularize in the world. Meticulously designed symbols with high practicability and artistry have been widely used in all fields of society and have a tremendous impact and impact on the development and progress of human society. Clothing brand logo Since the clothing brand, people have the choice of clothing brand concept, in order to better distinguish their own brand, better publicity, promotion, there is a different service