综观全球会展经济的发展趋势,无论是商业化的产品展,还是冠以其他文化、教育、公益名义的半商业展览,都越来越呈现会展与营销接轨的连锁服务趋势,各经济组织都试图通过会展这一聚合品牌、对比差异的平台,展示与扩充自己产品的品牌形象,让参展消费者能从众多产品中分辨与识别这种差异化优势,提高企业美誉度、客户忠诚度、产品公信度,达到超前营销的目的。 Looking at the development trend of the global convention and exhibition economy, both the commercialized product exhibition and the semi-commercial exhibition crowned with other culture, education and public welfare are more and more showing the chain service trend of meeting exhibition and marketing. All economic organizations try Through the polymerization of the exhibition brand, contrast the difference between the platform to display and expand their brand image, so that consumers can from many products to identify and identify this differentiated advantages, improve corporate reputation, customer loyalty, product credibility Degree, to achieve the purpose of advanced marketing.