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如今的互联网已经进入一个新的发展时期。市场的压力,使得互联网商业价值的发掘比以往任何时候都来得强烈。互联网的盈利模式,迄今被证明最成功的还是广告。近些年网络广告市场增长率达到了70%以上,与之相对应的是专业网络广告人发展的不协调。传统广告公司的人对互联网行业的理解一知半解,国际性4A广告的管理层现在仍以港台籍人士为主,而中国互联网行业的本土与草根特征明显,导致他们在在线营销市场并无用武之地,年轻的中国互联网从来没有像今天这样需要广告营销人才。
Today’s Internet has entered a new period of development. The pressure of the market makes the discovery of the commercial value of the Internet more intense than ever before. The Internet’s profit model has so far proved the most successful or advertising. In recent years, online advertising market growth rate reached 70% or more, which corresponds to the development of professional online advertising is not coordinated. Traditional advertising companies have a poor understanding of the Internet industry. The management of international 4A advertising is still dominated by Hong Kong, Taiwanese and Chinese citizens. However, the local and grassroots characteristics of China’s Internet industry are obvious, leading them to have no use in the online marketing market The young Chinese Internet has never had such an advertising marketing talent as it does today.