论文部分内容阅读
迄2003年底.重庆共有广告经营单位1774家,年增长率为11.6％;其中广告企业1271家,年增长率为20.6％;四大媒体157家,年增长率为27.6％。按经济成分划分,国有广告企业112家,比上年下降12家,占广告企业总数的8.8％;集体广告企业68家,比上年下降5家,占广告企业总数的5.3％。个体私营企业1341家,其中广告公司1091家,比上年增长209家;国有事业单位143家,比上年减少15家;集体事业单位10家,比上年增长3家;外商投资企业6家,比上年增长3家;其他94家,比上年下降7家。
As of the end of 2003, there were 1774 advertising business units in Chongqing with an annual growth rate of 11.6%, including 1271 advertising companies with an annual growth rate of 20.6% and 157 major media companies with an annual growth rate of 27.6%. Divided by economic composition, there are 112 state-owned advertising enterprises, down 12 from the previous year, accounting for 8.8% of the total number of advertising companies; 68 collectively advertising enterprises, down 5 over the previous year, accounting for 5.3% of the total number of advertising companies. 1,341 individual and private-owned enterprises, including 1091 advertising agencies, an increase of 209 over the previous year; 143 state-owned institutions, a decrease of 15 over the previous year; 10 collective-owned institutions, an increase of 3 over the previous year; and 6 from foreign-invested enterprises , An increase of 3 over the previous year; the other 94, a decrease of 7 over the previous year.