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2012年的新媒体中,微博成为了主角。相关政策、官方力量依然是新媒体发展的重要决定性力量。整个2012年,官方的话语在中央级媒体层面开始了转型,中国官方媒体话语体系重构,并正在向着关注民生、贴近民众转型。2012年,“新闻生产的全民制造”这一趋势更加明显。“结构化数据”正在成为移动时代新闻的新写法,“后媒体”时代的新闻生产正在向我们走来。
In 2012 the new media, microblogging has become the protagonist. Related policies and official power are still important decisive forces for the development of new media. Throughout 2012, the official discourse started a transformation at the central media level. The reorganization of China’s official media discourse system was moving toward people’s livelihood and closer to people’s transformation. In 2012, the trend toward “universal manufacturing of news production” became even more evident. “Structured Data ” is becoming a new way to write news about the mobile era, and news production in the post-media era is coming to us.