经济危机来了,我们要相信,冬天来了春天就不远了。新媒体的健康持续发展,仍将回归到基本价值层面,即为客户增加怎样的附加值。户外媒体的困境和突破过去几年,中国媒体行业基本上每年都以两倍的数字高速发展,2007年虽然有所减速,但也保持了9%的增幅。但是户外不仅没有增长反而出现了降幅,从2005年开始, The economic crisis has come, and we must believe that it is not far from the spring when the winter comes. The healthy and sustainable development of new media will still return to the basic level of value, that is, what kind of added value for customers. Dilemma and Breakthrough in Outdoor Media Over the past few years, the Chinese media industry has been growing at a double figure every year. Although it slowed down in 2007, it maintained a 9% increase. However, outdoor growth has not only declined but instead, from 2005 onwards,