一、企业文化和品牌的概念理解 (一)关于企业文化的解释有多种定义,学术界很难达成共识。有一种说法是这样的:企业文化是企业微观意识形态和行为方式的总和,包含企业核心价值观、企业经营管理理念、企业精神、企业形象和企业传统等内容。还有一种观点认为:企业文化主要是指企业所形成的 First, the concept of corporate culture and brand understanding (A) There are many definitions of corporate culture, the academic community is difficult to reach a consensus. There is a saying is this: Corporate culture is the sum of micro-ideology and behavior of enterprises, including the core values ​​of the enterprise, the concept of business management, entrepreneurial spirit, corporate image and business traditions. There is also a view that: corporate culture is mainly formed by the enterprises