论文部分内容阅读
营销策略:项目自开盘以来一直都比较低调,宣传方面做得比较少。此次推出江景8号楼期间,略做了一些媒体宣传。项目日常较注重与业主之间的联系沟通,有时会组织一些业主活动,日常销售得益于业主之间的口碑宣传。客户特征:据了解,目前购买同人·春江时代一线江景房的业主以外地人居多,如宁波、温州、诸暨等地的购房者,还有许多是
Marketing Strategy: The project has been relatively low profile since the opening, publicity has done less. During the launch of Riverview Building 8, a little media coverage. Project daily focus on communication between the owners and owners, and sometimes some owners will organize activities, daily sales thanks to the word of mouth between the owners of propaganda. Customer Features: It is understood that the current purchase of colleagues in the Spring River era frontline Riverview room owners mostly outsiders, such as Ningbo, Wenzhou, Zhuji and other places of home buyers, and many more