论文部分内容阅读
随着新技术的发展与全球数字化浪潮的到来,数字化技术推动了新的媒体融合的征程,传统的新旧媒体的概念正日趋模糊,全球化、数字化的浪潮正推动着传统媒体和新媒体合二为一,这是新媒体在实践中最明确的趋势。本文从理论和实践考察媒介融合,首先对媒介融合理论的发展历程进行梳理与归纳,并根据其研究方法、涵义、观点等做出流派的划分;针对新媒体公司如何通过管理和经营达到全面的融合,本文提出建立全媒体工作管理平台等多种改革创新的方法。
With the advent of new technologies and the global wave of digitization, digital technology has pushed forward the journey of new media convergence. The traditional concept of new and old media is becoming increasingly blurred. The wave of globalization and digitization is driving the combination of traditional media and new media This is the clearest trend of new media in practice. This article examines the media convergence from both theory and practice. Firstly, it sorts out and summarizes the development of media fusion theory, and divides schools according to its research methods, connotations and perspectives. In view of how new media companies can reach a comprehensive Integration, this article proposes a variety of reform and innovation methods such as the establishment of all media work management platform.