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信息时代的到来使互联网成为了人们的一种生活方式,网络上的沟通逐渐在取代传统的书信、面对面的交流,各种标新立异的网络流行语也应运而生。网络流行语不仅个性鲜明,也突出的反映着当代社会的种种现象,可谓是科技与时代的产物。而推进网络流行语走红的则是广大的网民们频繁使用,那么为什么大众会选择用这些“特殊词语”来进行表达呢?本文将浅析促使大众选择使用网络流行语的五种心理因素——求异心理、从众心理、宣泄心理、自尊心理、亲和心理,并对网络流行语对大众心理的影响进行分析,从而提出引导网络环境的建议,使其更好的促进社会积极氛围的建构。
The advent of the information age has made the Internet a way of life for people. Communication on the Internet has gradually taken the place of traditional letters and face-to-face exchanges, and various unconventional online buzzwords have emerged. Network catchphrase not only distinct personality, but also a prominent reflection of the phenomenon of contemporary society can be described as a product of science and technology and the times. The popularization of Internet buzzwords is the majority of Internet users are frequently used, then why the public will choose to use these “special words ” to express it? This article will analyze the public to promote the use of network buzzwords five psychological factors - Seeking different psychology, herd mentality, catharsis psychology, self-esteem psychology, pro-psychology, and analyzes the impact of cyber buzzwords on the public psychology, and then puts forward suggestions on how to guide the cyber environment so that it can better promote the positive atmosphere in society Constructed.