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一、档案文化产品1.档案文化产品的概念广义的档案文化产品是指利用档案生成的一切面向公众的文化消费品,包括展览、讲座、编研读物、视音频制成品等各种载体和形式。狭义的档案文化产品特指为满足公众怀旧、教育、鉴赏、收藏等特殊需求,以档案馆形象推广等为目的,利用档案元素开发的通常用于定价销售的档案文化衍生商品。~①2.档案文化产品的特点档案文化产品是档案与产品化开发的有机结合,档案就是它的母体,所以档案文化产品也自然而然地继承了档案的真实性、文化性、教育性等特点,与此同时,它还具备了一些“后天”的特点。
First, the file culture products 1. The concept of file culture products Generalized file culture products refers to the use of files generated by all consumer goods for the public, including exhibitions, lectures, research books, audio-visual products and other carriers and forms . Narrowly defined archival cultural products refer to archival cultural derivative products commonly used for pricing marketing that are developed using archival elements to meet the special needs of the public such as nostalgia, education, appreciation and collection, and the promotion of archival image. The characteristics of archival cultural products Archival cultural products are the organic combination of archival and product development. The archives are its parent. Therefore, archival cultural products naturally inherit the authenticity, cultural and educational features of the archives. At the same time, it also has some “acquired ” features.