近年来,随着大众传媒和数字化技术的不断更新换代,作为“第五媒体”的手机报在新旧媒体融合与报纸网络互动的浪潮簇拥下闯入了大众生活。2004年7月18日,我国第一家手机报《中国妇女报·彩信版》正式开通,随后,手机报如雨后春笋般遍地开花,尤其在电信三分重组和3G无线网络推出以 In recent years, with the constant update of the mass media and digital technologies, the mobile phone newspaper as the “fifth media” broke into the public life under the tide of interaction between the old media and the newspaper and the newspaper network. July 18, 2004, China’s first mobile newspaper, “China Women’s Daily · MMS version” was officially opened, then, mobile phone newspaper mushroomed everywhere blossom, especially in the three thirds of telecommunications and 3G wireless network launched