在经济建设成为党的中心工作的今天 ,随着我国加入WTO和社会主义市场经济体制的建立和完善 ,对于各级新闻媒体来说 ,也面临着日趋激烈的竞争和挑战。企业报作为企业精神文明建设的一个重要载体 ,在沟通上下信息、引导职工奋发向上 ,培育职工良好道德情操 ,团结带领职工为企业建 Today, as economic construction becomes the center of the party’s work, with China’s accession to the WTO and the establishment and improvement of the socialist market economic system, it is also facing increasingly fierce competition and challenges for the news media at all levels. As an important carrier of the construction of enterprise’s spiritual civilization, the enterprise newspaper communicates information from top to bottom, guides staff and workers to work hard, nurtures employees with good moral sentiments and unites and leads employees to build enterprises