网络经营的迅猛发展,在给社会公众带来便利的同时,也产生了诸多网络经营乱象,侵害消费者的合法权益,破坏网络经营秩序。政府作为网络经营的监管主体,尚存在监管制度不完善、人力资源欠缺、资金投入欠缺等问题,决定着仅靠政府一方的监管难以应对网络市场复杂多变的情况。借鉴美国的有益经验,我国政府对网络经营的监管应当实现机制创新,即由政府执法作为监管的主导力量,同时发挥行业自律和公众参与的积极作用。 The rapid development of network management, while bringing convenience to the public, has also caused many chaos in network operations, infringes on the legitimate rights and interests of consumers and undermines the network operation order. The government, as the regulatory body of network operation, still has some problems such as imperfect supervision system, lack of human resources and lack of capital investment, which makes it difficult for government regulation to handle the complicated and volatile network market. Drawing lessons from the useful experience of the United States, the government of our country should innovate its mechanism to supervise the operation of the Internet. That is, the government should take law enforcement as the leading force for supervision and at the same time play a positive role in industry self-regulation and public participation.