浙江省海洋资源丰富,旅游产业发展势头良好,发展海洋旅游优势明显,是21世纪海上丝绸之路的重要组成部分。在“一带一路”战略实施的大背景下,从市场需求出发,正确认识浙江省海洋旅游在发展过程中所面对的机遇与挑战,吸收国内外海洋旅游地的成功经验,加大对海洋旅游产品的开发力度并形成品牌产业链,通过区域合作实现强强联合,加强法治建设,实现可持续发展。 With rich marine resources and good momentum of development in the tourism industry, Zhejiang enjoys obvious advantages in developing marine tourism and is an important part of the maritime Silk Road in the 21st century. Under the background of the strategy of “One Belt and One Road”, starting from the market demand, we must correctly understand the opportunities and challenges that marine tourism in Zhejiang Province faces in the course of its development, absorb the successful experiences of marine tourism destinations both at home and abroad, The development of marine tourism products and efforts to form a brand chain, through regional cooperation to achieve strong alliances, strengthen the rule of law and achieve sustainable development.