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央视2013年广告招标又创新高,在线视频可以在多大程度上取代传统电视广告?中央电视台2013年黄金资源广告招标总额创下了158.8亿元的新纪录,同比增长了11.39%!与此同时,“小米盒子”被叫停后,市场上却流通着无数“网络播放器”。机顶盒和AppleTV正让网络无孔不入地登堂入室,这些都在干扰着那些原来深深依赖电视的广告主的视线。在年底轰轰烈烈的广告推介会后,广告主和媒体们的疑问是,在线视频可以在多大程度上取代传统电视广告?
CCTV advertising bidding in 2013 another record high, the extent to which online video can replace traditional TV ads? CCTV total gold resource advertising bid in 2013 hit a new record of 15.88 billion yuan, an increase of 11.39%! At the same time, “Millet box” was called off, but the market has numerous “network player.” Set-top boxes and AppleTV are making the network pervading all the time, all interfering with the vision of advertisers who were originally heavily dependent on television. After the spectacular advertising campaign by the end of the year, advertisers and the media questioned the extent to which online video could replace traditional TV ads.