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创意是一部动画的灵魂,每部成功动画的创作都是创意先行。本文从观众在冲突中获得的情感和与移情心理下的情感共鸣两方面入手,分析如何利用观众的这些视觉习惯及心理变化来形成动画的创意。具体可以运用印象冲突、关注平凡、混沌无秩序等方法将冲突与移情心理融入动画创意中,同时穿插具体的案例展现成功的动画创意是如何利用冲突与移情来达成良好效果的。
Creativity is the soul of an animation, and every successful animation is creative. This essay starts from two aspects: the emotion acquired by the audience in the conflict and the emotional empathy under the psychology of empathy, and analyzes how to use the visual habits and psychological changes of the audience to form the animation idea. Specifically, conflict and empathy can be integrated into the creative ideas through the methods of impression conflict, attention to commonality and disorderly chaos. At the same time, specific examples are used to show how successful animation ideas can make good use of conflict and empathy.