广告,顾名思义为广而告之。它是商业竞争的必然产物。因此,是否有冲击力和是否为大多数人所认可便成了广告好坏与否的重要标准。而在广告越来越多的当代社会,广告公司生存的不二法门便是创意。 Advertisement, as the name suggests, is widely advertised. It is the inevitable product of commercial competition. Therefore, whether there is impact and whether it is accepted by the majority of people has become an important criterion for whether the advertisement is good or not. In the more and more contemporary advertisements, the only way for an advertising company to survive is creativity.