培育服务亮点 提升企业客户满意度

来源 :汽车维护与修理 | 被引量 : 0次 | 上传用户:ponny2006
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1服务亮点培育的必然性1.1服务亮点培育是改善服务产值瓶颈的需要服务产值的持续提升一直是专卖店售后经营管理的核心工作,也是决定汽车专卖店持续发展的力量源泉,为此,关注服务产值的提升理所当然。而当下很多汽车专卖店,盲目透支潜在消费,过度开发客户资源,使服务产值极易进入瓶颈状态,造成产值的平均增幅放缓或下滑,制约了专卖店服务工作的开展。研究和分析服务产值瓶颈管理,一直是行业探讨服务产值管理的集中话题。很多从事汽车后市场研究的机构和人员对于目前行业存在的服务产值瓶颈管理给予了各种解析和诊断方案,但未形成一个规范的诊断工具和标准,而服务亮 1 Service Highlights The Necessity of Cultivation 1.1 Service Highlights Cultivation is the Necessary to Improve the Service Output Bottleneck The continuous improvement of output value of service has always been the core work of post-sale operation and management of stores as well as the source of strength for determining the sustainable development of auto stores. The promotion of course. At present, many auto stores blindly overdraw potential consumption and excessively develop customer resources to make the output value of service extremely easy to enter the bottleneck state, resulting in the slowdown or decline of the average increase of output value, which has restricted the service development of the store. Research and analysis of service output bottleneck management has always been the focus of the discussion on service output management in the industry. Many institutions and personnel engaged in the research on the aftermarket of vehicles have given various analytical and diagnostic solutions for the bottlenecks of service output in the existing industries but have not formed a normative diagnostic tool and standard and the service is bright
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