素有“九省通衢”美誉的武汉市在近年的发展中,其全国影响力却在逐渐下降。因而重新思考武汉市城市形象的媒介使用和传播问题,使城市品牌得到增值,就显得意义重大。本文在全国范围对受众进行抽样调查,分析受众的媒介接触习惯以及对武汉的城市印象,由此得出武汉市政府在城市形象宣传方面的偏差和媒介使用的不足。最后结合传播学的“意见领袖”、“拟态环境”等理论试探性的对武汉城市宣传的媒介使用给出改进的方法,以及在宣传中需要注意的地方。 With the reputation of “thoroughfare of nine provinces”, Wuhan has enjoyed a nationwide decline in its influence in recent years. Therefore, it is significant to rethink the media use and dissemination of the city image in Wuhan so as to add value to the city brand. This paper conducts a sample survey of the audience across the country, analyzes the audience’s media contact habits and the city impression of Wuhan, and draws the conclusion that Wuhan city government deviates from the urban image promotion and the lack of media use. In the end, combining with the theory of “opinion leaders” and “mimicry environment” of communication, this paper tries tentatively to provide an improved method for the media use of Wuhan city propaganda and the points that need attention in propaganda.