由于医疗服务专业性、垄断性强,医患之间存在着严重的信息不对称[1],目前社会比较关注的是医疗服务信息的公示。医疗服务信息公示是指卫生行政管理部门把医院的经营情况、医疗工作量、医疗质量、医疗费用等患者和社会各界比较关心的信息与数据在媒体上公开,接 Due to the professionalism and monopoly of medical services, there is a serious information asymmetry between doctors and patients [1]. At present, the public is more concerned about the publicity of medical service information. The publicity of medical service information means that the public health administrative departments openly expose the information and data that the patients, such as the operation conditions, medical workloads, medical quality, medical expenses, and other fields of the society that are more concerned about in the media