企业品牌战略以建设企业形象为战略主线。所以,企业品牌的建设首先是组织“行为”的建设,关键在于一个企业“怎样做了”和“做了什么”;企业品牌又是一种规范,需要以一个企业的精神和理念为基础并能识别,才能产生品牌效应。当前我们建设企业品牌,不仅要做到实处,还要强调做出差异,更要防止“自伤”形象和品牌。 Corporate brand strategy to build a corporate image as the strategic main line. Therefore, the corporate brand building is the first organization “behavior” of the building, the key lies in a business, “how to do” and “what to do”; corporate brand is a norms, need to be based on the spirit and philosophy of an enterprise and Can identify, can produce brand effect. At present, we build corporate brand, not only to be implemented, but also stressed the differences, but also to prevent “self-injury” image and brand.