地域电力品牌的培育有助于国网品牌的整体提升,从而提升企业竞争力。“国家电网”品牌由许多要素组成,但其最根本要素是服务行为,社会公众对品牌认可度、满意度和忠诚度主要是通过对供电服务质量的了解和评判获得的。杭州阿斌服务品牌是在传承国家电网公司服务文化理念的基础上,结合地方文化和企业实际,以及当地经济社会发展的迫切需求,塑造的具有行业特点、时代特征和地域特色的供电服务品牌,是依托国网统一共产党员服务 The cultivation of regional power brands will help improve the overall brand of the national network so as to enhance the competitiveness of enterprises. “National Grid ” brand consists of many elements, but its most fundamental element is the service behavior, the public recognition of the brand, satisfaction and loyalty are mainly obtained through the understanding and evaluation of the quality of service. Based on the concept of service culture inherited from SGCC and based on the local culture and the actual conditions of enterprises and the urgent needs of the local economic and social development, the service brand of Hangzhou Bin is a power supply service brand with characteristics of the industry, the characteristics of the times and the regional characteristics. Is relying on national network unified communist service