2011年5月,新浪微博推出了一个新的媒介产品——微电台,推出当天就已有中国国际广播电台、北京交通广播、上海交通广播等13家主流调频电台上线,并迅速产生互动微博信息一万多条。到目前为止已有来自30多个省市的340多家电台入驻“微电台”。微电台的传播优势微电台与此前流行的网络电台相比有很大的不同,它集听广播、看广播、聊广播于一体,创新了传统广播的 In May 2011, Sina Weibo launched a new media product, Micro-Radio, on the same day that 13 mainstream FM radio stations, including China Radio International, Beijing Jiaotong Radio and Shanghai Jiaotong Radio, have been launched, and interactive micro-control Bo information more than 10,000. To date, more than 340 radio stations from over 30 provinces and municipalities have been stationed in “micro-radio stations.” The advantages of micro-radio communication Micro-radio stations and previously popular network radio is very different, it sets to listen to radio, watching radio, chat broadcasting in one, the traditional broadcast of innovation