在当今时代,传媒作为传播信息的载体承担着不可推卸的社会责任,这一方面要求传媒必须把握正确的舆论导向,引导社会大众文化向健康积极的方向发展,另一方面也需要传媒的从业人员处理好追求卖点和追求品味,讲求经济效益和讲求社会效益的关系。 In today’s era, the media, as a carrier of information dissemination, has to assume unshirkable social responsibility. On the one hand, it requires the media to grasp the correct direction of public opinion and guide the social mass culture to a healthy and positive direction. On the other hand, media practitioners Deal with the pursuit of selling points and the pursuit of taste, emphasis on economic efficiency and emphasis on social benefits.