荆建林:清华大学经管学院教授、硕士导师,中国战略研究会特约研究员《光彩》:荆教授,近一段时间,永久、回力等老品牌通过企业重组、引入投资和推出新产品等一系列动作重新回归消费者的视野,这些老品牌曾经伴随共和国成长,也寄托一代甚至是几代人的回忆。我刊拟就老品牌重生这一现象展开讨论。请问您如何看待这一现象?您对老品牌的市场价值如何评价?荆建林:我们这一代人对永久、回力 Jing Jianlin: Professor, Master Instructor at Tsinghua University, Special Fellow, China Strategy Research Association “Brilliance”: Professor Jing, For some time now, permanent, return to power and other old brands through the reorganization of enterprises, the introduction of investment and the introduction of new products and a series of actions to return From the consumer’s perspective, these old brands have accompanied the growth of the Republic and have remembered memories of generations and even generations. I am writing to discuss the phenomenon of old brand rebirth. How do you think about this phenomenon? How do you evaluate the market value of the old brand? Jing Jianlin: This generation of our generation,