行家支招:服饰小店“生意经”

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十多年前,李某因为兴趣所致,在上海开了一家成衣设计加工小店,在积累了一定的专业经验和物质基础后,她便转行干起了成衣销售,专为25—40岁的职业女性提供精品服饰。李某与服装打了十几年交道,认识一些搞外贸服装的朋友,货源不成问题,关键是要进与众不同的货。李某第一次到厂家拿货时,在对方的热情推荐下,一下子拿了几大箱子,配齐了尺寸、颜色、款式等。但这样一来,小店就如同一般的服装商店,没了个性,卖了好几个月,还赔了几千块钱。吃一堑长一智, More than a decade ago, due to interest, Lee opened a clothing design and processing shop in Shanghai. After accumulating certain professional experiences and material foundations, she switched to clothing sales, specifically for 25-40 years old. Professional women offer boutique clothes. Lee had spent more than 10 years dealing with clothing, knowing some friends engaged in foreign trade clothing, the supply is not a problem, the key is to enter the distinctive goods. When Lee got goods from the factory for the first time, under the enthusiasm of the other party, he took a few big boxes at once, and he got the size, color and style. But in this way, the shop is like an ordinary clothing store, no personality, sold for several months, but also lost thousands of dollars. learn from mistakes,
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