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一个社会的健康发展离不开理性,一个大国的成长和成熟也是如此。大国国民,不仅意味着拥有足够的物质财富,更意味着享有足够的精神财富:敬畏知识、珍视生命、崇尚理性、捍卫文明,远离狂躁、暴戾和野蛮。体现在传播领域,就是建构尊重生命、维护尊严、消弭仇恨的受众伦理秩序;在动机决定、信息选择、信息接受、信息解析、信息评价、信息反馈、信息使用等各个环节上诠释诚信、客观、礼仪、仁爱,建构和推行普遍的人性价值。受众伦理规范的建构,不仅延展一个学术命题的张力,同时也为国家网络文化生态的健康发展,大国文明的塑造、大国国民的成熟、理性社会的培育拓展一种思想的视阈和空间。
The healthy development of a society is inseparable from rationality, as is the growth and maturity of a great power. A great nation, not only means possessing enough material wealth, but also means enjoying enough spiritual wealth: fear of knowledge, value of life, advocacy of reason, defense of civilization, isolation from mania, violence and brutality. In the field of communication, it is to construct an ethical order for the public who respects life, protects dignity and abhors hatred. It interprets honesty, objectivity and integrity in all aspects of motivation decisions, information selection, information acceptance, information analysis, information evaluation, information feedback and information usage, Etiquette, love, construction and implementation of universal human values. The construction of the norms of the audience ethics not only extends the tension of an academic proposition, but also expands the visual threshold and space of ideas for the healthy development of the national network cultural ecology, the shaping of a great power civilization, the maturity of the great nationals and the cultivation of a rational society.