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出版社社办发行的崛起,对书业的空前繁荣起了巨大的推动作用。出版社作为图书的生产者,应当对产品的终极命运负完全的责任,这是符合市场规律的,社办发行这十多年来的不断上升态势,也印证了这一点。同时,社办发行在成长中出现的问题和困惑,也越来越引起业内人士的关注和深思,不少人越来越清醒地认识到,出版社的发行部不应成为“微型省级店”,图书发行中的一些繁琐工作可以逐步地从出版社剥离出来交给社会去做,营销策划、市场调查、信息反馈与整合等功能应当是未来社办发行的主要职责。
The rise of the publisher’s office publishing has played a huge role in promoting the unprecedented prosperity of the book industry. As the producer of books, the publishing house should bear complete responsibility for the ultimate fate of the products, which is consistent with the laws of the market. This is confirmed by the ever-rising trend of social service issuing over the past decade. At the same time, problems and confusion in the growth of social media distribution have also caused more and more concern and reflection in the industry. Many people are realizing more and more soberly that the publishing department of a publishing house should not become a "mini provincial store Some of the tedious work in the distribution of books can be gradually stripped from the publishing house and handed over to the society. The functions of marketing planning, market research, information feedback and integration should be the main duties of future social media distribution.