宣传册是展示企业内涵、宣传产品的一个重要传播媒介。本文重点从版式设计的图形、文字、色彩三大主要视觉元素的选择与处理入手,分析了宣传册版式设计中的视觉语言的重要性,并指出版式设计风格定位对提升宣传册版式设计的艺术美感有重要作用。 Brochures are an important medium for exhibiting the company’s connotation and promoting products. This paper focuses on the selection and processing of the three major visual elements of graphic design, text and color, and analyzes the importance of visual language in the layout design of brochures. It also points out that the positioning of layout design style is of great importance to enhancing the art of brochure layout design Beauty has an important role.