今天的商业角逐越发倚重企业所构建或依托的生态圈的竞争力,企业要么就融入成熟生态体系,要么重新打造自身生态体系,营销也一样在创投界有一个故事大致是:当一个中国年轻人向投资人讲述自己的互联网商业模式的时候,投资人通常会问的一个问题是:“如果你这个商业模式BAT也做,你还能不能做?”这个问题也成为很多互联网创业公司焦虑和困惑的问题,但是,这个问题却说出了BAT在中国的互联网市场强大的本质——分别依托搜索、电子商务和社交构筑了不同的生态系统,这个生态 Today’s commercial competition relies more and more on the competitiveness of the ecosystem built or relied upon by enterprises. Enterprises either integrate into mature ecosystem or re-establish their own ecosystem. Marketing is also the same in the venture capital community. The story is roughly as follows: When a young Chinese One of the questions that investors often ask investors when they tell investors about their Internet business model is: “If you’re a business model BAT, can you do that?” The question also becomes a topic for many Internet startups Anxiety and confusion. However, this issue shows the powerful nature of BAT in China’s Internet market - relying on search, e-commerce and social development to construct different ecosystems. This ecosystem