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电子商务兴起后,人们的生活和购物习惯已经发生了根本性改变,同时也让电商数量和规模不断壮大。根据艾瑞咨询发布的2013年第二季度中国网络购物市场数据显示,第二季度中国网络购物市场交易规模为4371.3亿元,较去年同期增长45.3%;从网络购物市场结构来看,B2C占比36.1%,从网购市场份额来看,天猫与京东商城合计占比67.9%,分别领跑B2C市场及自主销售
After the rise of e-commerce, people’s life and shopping habits have undergone fundamental changes, while also increasing the number and size of e-commerce. According to iResearch released in the second quarter of 2013, China’s online shopping market data show that the second quarter of China’s online shopping market trading volume of 437.13 billion yuan, up 45.3% over the same period last year; from the online shopping market structure, B2C accounted for 36.1% from the online shopping market share point of view, Lynx and Jingdong Mall together accounted for 67.9%, respectively, leading the B2C market and independent sales