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旅游节事活动是指依托某一项或某一系列旅游资源,通过开展丰富的活动,吸引大量受众参与,从而带动地方经济增长的所有项目总和。它不仅可以平衡淡旺季旅游市场,提升地区知名度,塑造地区旅游形象,而且能够增加旅游消费,提高就业率,促进地区社会经济发展。本文以内蒙古乌兰察布市为案例,采用SWOT分析法,研究地方性旅游节事活动开发,以期对其他地区旅游节事活动的举办提供一些借鉴。
Tourism festival activities refers to relying on one or a series of tourism resources, through a wealth of activities to attract a large audience to participate in, so as to bring the total economic growth of all local projects. It can not only balance the tourism market during the peak season and peak season, enhance the regional popularity and shape the tourism image in the region, but also increase tourism consumption, increase employment rate and promote social and economic development in the region. This paper takes Wulanchabu City in Inner Mongolia as an example, uses SWOT analysis method to study the development of local tourism festival activities, with a view to provide some references for the holding of tourism festival activities in other regions.