名牌战略与企业集团秦尊文展望２１世纪，各企业集团以名牌的经济实力为后盾分割世界资源、拓展全球市场，将是国际经济运行的一大趋势。我国企业集团要在２１世纪新的世界经济格局中占有一席之地，就必须奋力推进名牌战略。一、名牌的实质及意义名牌是什么？１．名牌是高... The brand strategy and enterprise group Qin Zunwen looks forward to the 21st century. Each enterprise group is backed by the economic strength of brand names to divide the world’s resources and expand the global market, which will be a major trend in the international economy. In order to have a place in the new world economic structure of the 21st century, our country’s enterprise groups must strive to promote the brand strategy. 1. What is the name tag and its significance? 1. Brand name is high...