传统文化在电视节目的传播过程中,往往离不开与新媒介、受众心理产生碰撞。传统的电视文化节目具有寓教意义,但在传播的过程中有时间与空间的局限性。本文借用《庄子?秋水》的传播理念,在媒介文化的传播过程中,解析传统、现代及群体在媒介中的传播关系。 Traditional culture in the dissemination of television programs, often inseparable from the new media, the psychological impact of the audience. The traditional television and cultural programs have the moral significance, but there are limitations in time and space in the process of communication. This article uses the communication concept of “Zhuangzi? Autumn Water” to dissect the traditional, modern and group communication in the media in the process of the dissemination of media culture.