经过20年改革开放的快速发展,我国已成为世界第五大旅游客源国,并初步形成了以国际旅游为主导、国内旅游为基础、出境旅游为补充的旅游业发展格局。尤其是加入WTO以后,旅游业将以更迅猛的势头、更高的质量发展。但是,加入WTO的同时,国际旅游市场的竞争也将日益激烈,我国旅游企业的竞争能力会受到严峻的考验。为 After 20 years of rapid development of reform and opening up, China has become the fifth largest tourist source country in the world, and has initially formed a tourism development pattern that is based on international tourism, domestic tourism, and outbound tourism. In particular, after joining the WTO, the tourism industry will develop at a more rapid pace and with higher quality. However, with the accession to the WTO, the competition in the international tourism market will also become increasingly fierce. The competitiveness of China’s tourism enterprises will be severely challenged. for