媒体只有紧紧围绕用户、体现用户价值、更好地满足用户需求,才能做大做强。本文跳出企业视角的思维定式,从最根本的用户视角来研究媒体用户价值,进而提出全媒时代媒体内容生产突围的路径和保障举措,以期为媒体提高市场应变能力、培育媒体市场竞争优势提供参考。 Only the media tightly around the user, reflect the user value, to better meet the needs of users, can be bigger and stronger. This article jumps out of the thinking style of the enterprise perspective, from the most fundamental user perspective to study the value of media users, and then put forward the path and guarantee measures to break through the media content production era, in order to provide reference for the media to improve market resilience and cultivate competitive advantage in the media market. .