企业在完成资本积累开始对外扩张的过程中,若坚持统一品牌策略,让所有开发的新产品都套用原品牌,就会面临两难选择:若进行品牌延伸,尽管极为谨慎行事,采取了防范措施,但也可能出现品牌形象淡化,每一种产品都缺乏个性而被对手各个击破的风险;若放弃某些领域的品牌延 Enterprises in the process of completing the expansion of foreign capital to complete the accumulation of capital, if we adhere to a unified brand strategy, so that all new products developed by the original brand, will face the dilemma: if the brand extension, despite the very cautious action to take preventive measures, However, the brand image may also appear diluted, each product is lack of personality and opponents have each break the risk; if you give up brand extension in some areas