传播学这一学科引进我国已经三十余年,就学术发展现状而言,我们在很多方面依然在初级阶段徘徊。究其原因,不得不说我们对研究方法的随意甚至忽略是极为重要的因素之一。具有讽刺意味的是,我们一些对研究方法的讨论和相关论文的发表,也并不很严肃。至于在具体研究中,对所使用的研究方法的介绍和实践,能够超越“初级阶段”(例如艾尔·巴比为社会学大二学生所著的《社会学研究方法》),进而上升到专业学术要求的层次的就 The discipline of communication has been introduced into our country for more than thirty years. As far as academic status quo is concerned, we are still hovering in many aspects at the initial stage. The reason, have to say that our random or even overlooked research methods is one of the most important factor. It is ironic that some of our discussions on research methods and the publication of related papers are not serious. As for the specific research, the introduction and practice of the research methods used can surpass the “initial stage” (eg, Alba Baby is the sociological research method for second-year sociology students) Rose to the level of professional academic requirements