要想做一个成功的活动赞助,一要寻找与自身品牌和产品匹配性强的活动,二要积极介入活动管理,三是要做好整合传播通过活动赞助来推广品牌正在成为企业越来越多采用的一种方式,如宇通客车赞助世界小姐选美、欧V客车赞助模特大赛等。类似的活动赞助对品牌推广到底有多大作用?一般情况下,企业赞助活动主要有两种情况:一是客户要求,这是被动赞助,也就是某客运企业或旅游公司 Want to do a successful sponsorship of the event, one should look for activities that match with their own brands and products, the second is to actively involved in event management, and the third is to do a good job in promoting integrated through the sponsorship of activities to promote the brand is becoming more and more enterprises A way, such as the Yutong Bus sponsor the Miss World beauty pageant, European V passenger car sponsored model contest. Similar activities sponsor branding in the end how much? In general, there are two main corporate sponsorship activities: First, the customer requirements, which is passive sponsor, which is a passenger company or travel company