数字化引介中的汉字字体设计既面临各种挑战,也有不少机遇。汉字字体设计在适应数字化发展时,要坚持走中西方融合、民族化、精品化、繁简共存的道路。当下,汉字字体设计的数字化处理与新媒体平台共同改变了以往的设计原则和传播偏好,从而使汉字的字体设计获得了更具广度与深度的发展。 Chinese character font design introduced in the digital both face various challenges, there are many opportunities. In adapting to the digital development, Chinese character font design should stick to the road of coexistence of Chinese and Western cultures, nationalization, fine workmanship and simplification. At present, the digital processing of Chinese font design and the new media platform jointly change the previous design principles and communication preferences, so that the font design of Chinese characters has a more extensive and in-depth development.