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从1995年到2004年的十年间,以都市报为代表的城市报迅速崛起,我国日报发行总量已连续6年位居世界首位。最近三年来,都市报广告增长率放缓,报刊发行市场日趋稳定,以发行量增长为标志的外延扩张逐步转向以质量和结构调整
From 1995 to 2004, the city newspaper represented by Metropolis Daily rose rapidly in ten years from 1995 to 2004, and the total circulation of daily newspapers in China ranked the first in the world for six consecutive years. In the recent three years, the growth rate of metropolitan newspaper advertising has slowed down. The newspaper publishing market has been steadily becoming more stable. The outward expansion marked by an increase in circulation has gradually shifted to the adjustment of quality and structure