我国是一个农业大国,面对激烈的国内外市场竞争,农产品营销迫切需要像工业产品一样实施品牌战略。随着农产品买方市场的逐步形成,产品量大、面广,竞争越来越激烈,只靠低价策略,不在产品质量、品牌上下功夫,很难在农产品市场上站住脚。 China is a big agricultural country. In the face of fierce market competition at home and abroad, marketing of agricultural products urgently needs to implement brand strategy like industrial products. With the gradual formation of the buyer’s market of agricultural products, the product volume is large and the competition is fiercer and fiercer. With low-cost strategy, not focusing on product quality and brand, it is difficult to stand firm on the market of agricultural products.