1调查背景南京市的普朗克公司是由热衷于有机蔬菜开发的几个年轻人创办的,作为南京有机食品走向国内市场的先锋,他们于2003年6月在市内开设了两家普朗克有机蔬菜专卖店,并取得了显著的社会效益和经济效益。为了了解有机食品的消费构成、消费心理以及有机蔬菜的市场前景,我们在 1 Survey Background Planck, a city in Nanjing, was founded by several young people keen on the development of organic vegetables as the vanguard of Nanjing’s organic food to the domestic market. They opened two Prang in the city in June 2003 Grams of organic vegetables stores, and achieved significant social and economic benefits. In order to understand the composition of consumer consumption of organic foods, consumer psychology and organic vegetables market prospects, we