文章以日本大地震中媒体的积极传播现象与我国传媒的党性和消费性为依据,指出新闻传播是一种力量,这种力量是有指向性的。积极的新闻传播会带来积极的社会影响,反之亦然。因此,我国建构传媒话语权的重要策略就是坚持正确的舆论导向,传播主流价值观,实现积极传播。 Based on the positive media phenomenon in the Japan Earthquake and the party nature and consumption power of our country’s media, the article points out that news communication is a kind of force. This kind of force is directional. Positive news media have a positive social impact and vice versa. Therefore, an important strategy for building the media discourse right in our country is to uphold the correct direction of public opinion, spread the mainstream values ​​and achieve positive communication.