稍有一点点市场常识的人都懂得,晴天好卖布鞋,雨天好卖雨伞,买的人多了,就可以把价钱提高,多赚一些钱。到了超市,突然下大雨,很多顾客被困在超市里无法回家,自然是高价出售雨具的绝好机会,你一定会认为雨伞要涨价出售,至少不会降价出售。但是,在世界500强企业的宜家家居超市里,平时售价为19元的雨伞,在下雨天却只售9.9元。你一定感到很惊奇。而宜家这么做,不是傻上加傻吗?其实宜家晴天时以原价出售,下雨时打折出售,这是这家企业一贯的做法,宜 People with a little bit of market knowledge know how to sell cloth shoes on sunny days, sell umbrellas on rainy days, buy more people, and you can raise prices and make more money. When you arrive at the supermarket and suddenly rain, many customers are trapped in the supermarket and cannot go home. Naturally, it is an excellent opportunity to sell rain gear at a high price. You will definitely think that the umbrella will be sold at a higher price, at least not at a reduced price. However, in the IKEA supermarkets of the world’s top 500 companies, the umbrellas, which are usually priced at RMB 19, only sell for RMB 9.9 on rainy days. You must be very surprised. And IKEA is not stupid and stupid? In fact, when IKEA sold it at its original price when it was sunny, it was sold at a discount when it rained. This is the consistent practice of this company.