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4月1日上午,在烟台市芝罘(fú)区福源市场开小店的刘国胜收到一份惊喜:烟台啤酒销售公司送来两捆新啤酒,换回他店里将于5月25日到期的啤酒,并与他签订合同,凡超过保质期一半时间的啤酒未卖出去,公司一律以新换旧。刘国胜感到很意外:“想不到还有这样的事!”其实,刘国胜与酒厂并无特殊关系。3月28日,该集团召开新闻发布会,董事长、总经理曲继光发表了“纯生化宣言”:应对加入 WTO 挑战,全面实现“纯生化”管理,即从采购、生产、工艺到产品营销,全部按照纯生啤酒的标准运作。同时,郑重推出“烟啤”行销新承诺:自3月28日起,瓶装“烟啤”在烟台市
On the morning of April 1, Liu Guosheng, who opened a shop in Fuyuan Market, Yifu City, received a surprise: Yantai Beer Sales Company sent two bundles of new beer in return for his store to be opened on May 25 Expired beer, and signed a contract with him, where more than half the shelf life of beer is not sold out, the company will be replaced by a new one. Liu Guosheng surprised: “In fact, Liu Guosheng and the winery has no special relationship. On March 28, the group held a press conference. Qu Jiguang, chairman and general manager, issued the ”Declaration of Pure Biologicals“ to meet the challenge of joining the WTO and fully realize the management of ”pure biochemistry“, that is, from procurement and production , Technology to product marketing, all in accordance with the standard draft of pure beer. At the same time, solemnly launched ”new beer “ marketing new commitment: since March 28, bottled ”smoke beer " in Yantai