城镇化进程在新时代不断地深入,一些“城市病”和“农村病”等问题也开始逐步凸显,此外,我国倡导的新型城市化也提出了更高水平的要求。在这样大时代背景下,乡村旅游的发展也面临困境,急需转型。作为典型的“环保产业”和“朝阳产业”的旅游业来说它可以加速农村的发展和城镇化。但是乡村旅游的发展也在一定程度上破坏了农村生态的完整性,因此应该实现乡村旅游的生态化转型,以促进其进一步发展。 The process of urbanization has been continuously deepened in the new era. Some problems such as “urban disease” and “rural disease” have also begun to gradually become prominent. In addition, the new urbanization advocated by our country has also put forward higher-level requirements. In such a big era, the development of rural tourism is also facing difficulties and is in urgent need of transformation. As a typical “green industry” and “sunrise industry” tourism industry, it can accelerate rural development and urbanization. However, the development of rural tourism also to some extent undermined the integrity of rural ecology, so the ecological transformation of rural tourism should be realized to promote its further development.